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BAD NEWS BROWNS

CLIENT

Bad News Browns

WORK DONE

Branding /

Creative Direction

I was tasked with designing a logo for a streetwear brand that was heavily influenced by wrestling. Seeing as how I love both of those things, the challenge was both exciting and daunting. I was up for it.

The brand wanted a mascot for the brand. We were playing around with the idea of a mascot that felt like an old wrestler/fighter from the early 20th century. The idea was to have something influenced by the past but could also live presently. A Steamboat Willie influence with a big mustache and tough hair part is the direction that we agreed on. 

CUSTOM MASCOT/LOGO

BRAND APPLICATION

COLOR PALETTE

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