BAD NEWS BROWNS
Bad News Browns
I was tasked with designing a logo for a streetwear brand that was heavily influenced by wrestling. Seeing as how I love both of those things, the challenge was both exciting and daunting. I was up for it.
The brand wanted a mascot for the brand. We were playing around with the idea of a mascot that felt like an old wrestler/fighter from the early 20th century. The idea was to have something influenced by the past but could also live presently. A Steamboat Willie influence with a big mustache and tough hair part is the direction that we agreed on.