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EVER WINDING ROAD LOGO

OBJECTIVE

This was for a travel blog called "Ever Winding Road." The client wanted a logo that clearly represented an outdoors or travel feel and to possibly incorporate "E.W.R."

WORK DONE

Client: Ever Winding Road

Role: Art Direction and Design.

PROCESS

I lost all the progress files from this but I do remember it was just a short back and forth with finessing and minimizing details. I know at one point there was a circle inside the top arc at one point to represent the sun or moon but we were able to actually use the "E.W.R." initials and have the "r" form an arch to represent the sun or moon.

FINAL THOUGHTS

This project was fairly quick. The needs were understood and met. The collaborative process was smooth and the client and I are both happy with the results.