
EVER WINDING ROAD LOGO
OBJECTIVE
This was for a travel blog called "Ever Winding Road." The client wanted a logo that clearly represented an outdoors or travel feel and to possibly incorporate "E.W.R."
WORK DONE
Client: Ever Winding Road
Role: Art Direction and Design.
PROCESS
I lost all the progress files from this but I do remember it was just a short back and forth with finessing and minimizing details. I know at one point there was a circle inside the top arc at one point to represent the sun or moon but we were able to actually use the "E.W.R." initials and have the "r" form an arch to represent the sun or moon.
FINAL THOUGHTS
This project was fairly quick. The needs were understood and met. The collaborative process was smooth and the client and I are both happy with the results.