I had to design the Pandora Premieres experience over the existing UI of Pandora at the time. Pandora Premieres was Pandora's first foray into a higher tier service that would allow on-demand listening. The idea was to keep the look and feel of the current app but to also separate it enough to feel like a different experience.
Role: Art direction and Design.
Some of the challenges were keeping in mind sponsors logo placements, designing an easily editable dynamic ad that would refresh with new data weekly, a slightly different look and feel to differentiate it from the normal experience, and more. We did that by changing little things in the UI like orange CTAs and icons.
This was probably my first "formal" product design project. I wish I had more of the napkin sketches and early renders but this was all I could find in my files. It was a fun to be challenged by something new at the time.