​OBJECTIVE

I had to design the Pandora Premieres experience over the existing UI of Pandora at the time. Pandora Premieres was Pandora's first foray into a higher tier service that would allow on-demand listening. The idea was to keep the look and feel of the current app but to also separate it enough to feel like a different experience.

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WORK DONE

Client: Pandora

Role: Art direction and Design.

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PROCESS

Some of the challenges were keeping in mind sponsors logo placements, designing an easily editable dynamic ad that would refresh with new data weekly, a slightly different look and feel to differentiate it from the normal experience, and more. We did that by changing little things in the UI like orange CTAs and icons.

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FINAL THOUGHTS

This was probably my first "formal" product design project. I wish I had more of the napkin sketches and early renders but this was all I could find in my files. It was a fun to be challenged by something new at the time.