City Rock

City Rock is a Korean restaurant in Chicago that was opening its doors and needed a unique identity. The owners had a general idea of what they wanted, and I helped bring their vision to life. My main task was to create a full wordmark that would serve as the core of their brand identity. In addition to the wordmark, the clients requested a “cute” icon that could be used for stickers and incorporated into their packaging. This allowed the brand to have both a strong primary logo and a fun, versatile element for their promotional materials.