Finally Hip was a clothing line where I served as the creative director and co-owner. Our goal was to design clothes we genuinely wanted to wear, and in the process, I gained invaluable knowledge about the production side of the industry.

I learned everything from screen printing and creating tech packs to improving communication with both domestic and overseas manufacturers. Additionally, I had the opportunity to work on events such as fashion shows and trade shows, while also diving into the wholesale side of the business.

On top of production, we explored ecommerce and small business advertising. I became skilled in building and maintaining a Shopify store, experimenting with the best strategies for Facebook, Instagram, and Google ads.

It was an incredible learning experience that deepened my understanding of both the creative and business aspects of the fashion industry.