Ziggy Marley and Tuff Gong wanted to promote his new album Rebellion Rises, and they were looking for something unique to do with Pandora. Along with a playlist, Tuff Gong wanted to create a social media campaign that would catch people's attention.

We were given early access to the project's artwork, which featured stencil work and protest imagery, and this inspired the concept. The idea was to capture the act of someone stenciling the album name and release date onto a wall. I created the stencil design, and we found a location to film the process of me painting the wall. It was a fun, hands-on project that felt true to the album’s rebellious spirit.