SV's mission is simple: to reduce poverty in the Philippines by empowering and enabling entrepreneurship.

The company has a clear commitment to helping people in the Philippines, where talent exists but resources can be scarce. I was brought on to visually bring this mission to life.

Through discussions about their purpose, I came up with several visual concepts, but the bird resonated most with the client. It symbolized SV’s role in helping businesses soar to the next level.

The client had a rough idea for colors, wanting to evoke a sense of earth and water. Initial palettes using bright aquas, greens, and browns felt too vibrant, so we toned them down to dark turquoise, gold, and white, which brought a more refined, purposeful feel to the brand.