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Client: Ilana Rossein & Rukhshida David

Branding

2024

Art Direction, Branding

Partners Ilana and Rukshida are starting a new Indian takeout venture in Western MA and needed a brand identity. They had an idea of using a tiffin (Indian lunch box) as their main source of visual inspiration, a loose color palette, and we were off. 


We went through a few rounds of rough sketches and eliminations, a lot of color exploration, and ended here. They had also mentioned if it was possible to have the font from logo but since it was handwritten, I had to create a custom font. It has been a LONG time since I created a font, so it was fun to get the cobwebs out and explore those tools again.

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