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STAR WARS EXPERIENCE

OBJECTIVE

I work with an incredibly talented group of folks and I wanted to proactively create an experience with them using Star Wars as the vehicle in an attempt to get a bigger ad spend from Disney for Pandora.

WORK DONE

Client: Disney

Role: Concept & Art Direction (Design/Development: Laura Keller | Audio Design: Nick Fletcher)

PROCESS

I wanted to play with new tech at the time revolving around The Last Jedi because it was about to come out in theaters. I wanted to design a 3D experience in an X-Wing with Poe Dameron and BB-8. The idea was that the user would be piloting an X-Wing from a first person perspective and the audio design would make you feel like you were in the physical space because depending on where you looked the sound would act accordingly. Ideally this would be a headphone experience. After bringing up this germ of an idea to Laura and Nick, they ran with it and created this AMAZING experience. 

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FINAL THOUGHTS

We were all so happy with how this experience turned out. While we did not win the campaign for The Last Jedi, it did open up a lot of other opportunities for us with Disney.