RUN THE DONUTS
Playing on Run the Jewels' regular hand imagery, I did a donut instead of a chain because in desperate moments I could see myself robbing someone of their donut(s) instead of their jewelry. I love donuts. Hence, Run the Donuts.
Client: Run the Jewels
Role: Creative Direction and Illustration.
Flipping the RTJ graphic to something I'm more into was a fairly easy and fun task.
I honestly did this piece for my own pleasure. There was nothing more to it than I really like donuts and RTJ. I was lucky that El-P of RTJ saw it and loved it. From there, we figured out how we could work together.
Donuts + RTJ = Win.