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TOYZ N' THE HOOD

OBJECTIVE

I was offered an opportunity to design an official Transformers shirt for Hasbro through A Shop Called Quest. I wanted to do something that connected me to that time and period that Transformers was so important to me, so naturally... Boyz N the Hood. This is what my brain came up with.

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WORK DONE

Client: Hasbro / A Shop Called Quest

Role: Creative Direction and Illustration.

For some reason, this random combination immediately popped into my head when I was given the opportunity. I honestly didn't think it would fly and started thinking of the next possible ideas but I still pitched this. When I got the "OK" to proceed with my Toyz in the Hood concept, I wasted little time and jumped right on it. I didn't want them to change their minds lol.

PROCESS

I'm not sure how to describe the thought process behind Starscream and Megatron doing a drive-by in a Hyundai...

FINAL THOUGHTS

I got to knock another bucket-list item off my list by doing a project with Transformers/Hasbro (thanks to the homies at A Shop Called Quest). The fact that I got to do the most ridiculous concept of a tee, with two very different subjects that affected me very differently, is a testament to how weird and awesome life can be.