I am a creator that loves telling stories through various mediums and I'm currently living in Santa Fe, New Mexico.
WORK EXPERIENCE
Peabe LLC (Freelance)
[2000 - Present]
Presbyterian Healthcare Services
Senior Designer [2024 - Present]
Kapwa Capital
Design Lead [2023 - Present]
SiriusXM
Design Director [2020 - 2023]
Pandora Media
Associate Creative Director [2018 - 2020]
Art Director [2014 - 2018]
Sr. Designer [2010 - 2013]
Flash Designer [2008 - 2010]
Scout Comics
Creator of Thud: Double Vision [2021 - 2023]
Finally Hip
Creative Director / Co-Owner [2011 - 2016]
Emmis Interactive / Emmis Communications
Sr. Designer [2005 - 2008]
Peabe LLC, Owner
2000 - Present. Santa Fe, New Mexico
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Spearheaded diverse projects in art direction, branding, illustration, and design across music, entertainment, toys, restaurants, and fashion sectors.
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Excelled in delivering high-quality, creative solutions tailored to unique project requirements.
Presbyterian Healthcare Services, Freelance Senior Designer
2024 - Present. Santa Fe, New Mexico
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Character development, background design, and storyboard for promotional videos.
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Various design tasks.
Kapwa Capital, Design Lead
2023 - Present. Chicago, Illinois
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Created the brand identity and guidelines.
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Enforcing guidelines and producing everything from decks to promotional material.
SiriusXM, Design Director
2020 - 2023. Oakland, California.
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Supervised deployment of regulatory guidelines and large custom ad projects, ensuring compliance and innovation.
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Led a high-performance team, fostering collaboration with external agencies for seamless project execution.
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Established an in-house artistic team, enhancing custom rich-media campaigns and brand identity.
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Motivated team towards growth and excellence in digital projects, including ad creation and content development.
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Updated brand guidelines, maintaining a cohesive and quality-driven brand identity.
Pandora Radio, Associate Creative Director
2008-2020. Oakland, California.
Associate Creative Director (2018 - 2020)
Art Director (2014 - 2018)
Sr. Visual Designer (2008 – 2014)
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Coordinated a high-performance design and development team, aligning with external agencies for project success.
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Developed concepts and strategies for custom projects, enhancing Pandora's platform and client engagement.
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Led client pitches and presentations, showcasing innovative solutions and securing project commitments.
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Managed production of final work, ensuring high-quality deliverables and client satisfaction.
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Actively involved in all stages of project development, from concept pitching to asset production.
Scout Comics, Creator
2021 - 2023. Fort Myers, Florida
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Created, illustrated, wrote, and lettered the entire eight-issue comic series “Thud: Double Vision”, showcasing storytelling and artistic skills.
Finally Hip, Creative Director
2011 - 2016. Oakland/San Francisco, California.
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Led creative production for a clothing line, balancing design feasibility with budget and needs.
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Built trusted relationships with vendors and clients, enhancing brand reputation and market reach.
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Directed future release planning and implementation, ensuring brand growth and innovation.
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Developed and maintained online presence, increasing brand visibility and sales through effective web and social media strategies.
Emmis Communications, Senior Designer
2005 - 2008. Chicago, Illinois.
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Led high-performance team for Emmis Interactive to develop mini sites and eye-catching advertising campaigns.]
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Integrated digital and print marketing campaigns to increase engagement and sales volume.
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Headed successful campaigns for events like Hot97 Summer Jam, SXSW, and Austin City Limits.
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Executed ideas by discussing, counseling, and brainstorming with clients on expected outcomes.
CLIENTS
Peabe LLC (Freelance)
[2000 - Present]
Presbyterian Healthcare Services
Senior Designer [2024 - Present]
Kapwa Capital
Design Lead [2023 - Present]
SiriusXM
Design Director [2020 - 2023]
Pandora Media
Associate Creative Director [2018 - 2020]
Art Director [2014 - 2018]
Sr. Designer [2010 - 2013]
Flash Designer [2008 - 2010]
Scout Comics
Creator of Thud: Double Vision [2021 - 2023]
Finally Hip
Creative Director / Co-Owner [2011 - 2016]
Emmis Interactive / Emmis Communications
Sr. Designer [2005 - 2008]
I have over two decades of experience working for brands, crafting digital and real-life experiences, and leading design teams.
I go by the nickname "Peabe" (PEE-BEE), which stuck from childhood because of my intense love for peanut butter—and my strong dislike of jelly.
As a kid, I was always creating—drawing, building with LEGO, and crafting worlds on reams of old computer paper. My lolo (grandfather), an incredible artist and my main caretaker, fueled this passion. I'd rush through my homework just to squeeze in drawing time with him. My teenage years saw my creativity evolve from comics to graffiti, which eventually led to designing party flyers and album art. Realizing I could make a living doing what I loved was a revelation, one that flew in the face of my family’s insistence that “there’s no money in art.”
Fast forward to today, and my career spans tech, advertising, and freelance work across fashion, music, entertainment, food, and art. I've embraced opportunities from product design to clothing production and event planning, collaborating with brands like Disney, Honda, Hulu, Frito-Lay, Marvel, Pandora, Run the Jewels, and more. I find joy in storytelling through any medium.
ORD > OAK > HNL > SAF
Each city I’ve lived in has broadened my perspective and deeply influenced my work. Born and raised in Chicago, I graduated from Columbia College in 2004, moved to Oakland in 2008, spent some time in Ewa Beach, and finally settled in Santa Fe with my partner, daughter, and our dog.
Things I love: aqua, pink, black, comic books, handwritten notes, LEGO, 90s hip hop, graffiti, travel, skateboarding, donuts, pizza, burritos, tattoos, leather work, boots, sneakers, vintage military wear, and Chicago sports.
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