Bryan "Peabe" Odiamar

I am a creator that loves telling stories through various mediums & I'm currently living in
Santa Fe, New Mexico.

I have over two decades of experience working for brands, crafting digital and real-life experiences, and leading design teams.

I go by the nickname "Peabe" (PEE-BEE), which stuck from childhood because of my intense love for peanut butter—and my strong dislike of jelly.

As a kid, I was always creating—drawing, building with LEGO, and crafting worlds on reams of old computer paper. My lolo (grandfather), an incredible artist and my main caretaker, fueled this passion. I'd rush through my homework just to squeeze in drawing time with him. My teenage years saw my creativity evolve from comics to graffiti, which eventually led to designing party flyers and album art. Realizing I could make a living doing what I loved was a revelation, one that flew in the face of my family’s insistence that “there’s no money in art.”

Fast forward to today, and my career spans tech, advertising, and freelance work across fashion, music, entertainment, food, and art. I've embraced opportunities from product design to clothing production and event planning, collaborating with brands like Disney, Honda, Hulu, Frito-Lay, Marvel, Pandora, Run the Jewels, and more. I find joy in storytelling through any medium.

ORD > OAK > HNL > SAF

Each city I’ve lived in has broadened my perspective and deeply influenced my work. Born and raised in Chicago, I graduated from Columbia College in 2004, moved to Oakland in 2008, spent some time in Ewa Beach in 2020, and currently in Santa Fe with my partner, daughter, and our dog since 2021.

Things I love: aqua, pink, black, comic books, handwritten notes, LEGO, 90s hip hop, graffiti, travel, skateboarding, donuts, pizza, burritos, tattoos, leather work, boots, sneakers, vintage military wear, and Chicago sports.

Click the animation below.

WORK EXPERIENCE

Peabe LLC (Freelance)
[2000 - Present]

Presbyterian Healthcare Services

Senior Designer [2024 - Present]

Kapwa Capital
Design Lead [2023 - Present]

SiriusXM

Design Director [2020 - 2023]

Pandora Media

Associate Creative Director [2018 - 2020]

Art Director [2014 - 2018]

Sr. Designer [2010 - 2013]

Flash Designer [2008 - 2010]

Scout Comics

Creator of Thud: Double Vision [2021 - 2023]

Finally Hip
Creative Director / Co-Owner [2011 - 2016]

Emmis Interactive / Emmis Communications
Sr. Designer [2005 - 2008]

Peabe LLC, Owner
2000 - Present. Santa Fe, New Mexico

Delivered branding, illustration, and design solutions for clients including Hulu, Cheez-It, SiriusXM, and The George Harrison Estate.
Executed projects spanning album covers, fashion lookbooks, and campaign branding that drove audience engagement and brand visibility across multiple industries.
Operated across music, entertainment, toys, restaurants, and fashion, consistently meeting client objectives with innovative, high-quality output.

Presbyterian Healthcare Services, Freelance Senior Designer
2024 - Present. Santa Fe, New Mexico

Designed original characters, environments, and storyboards for a statewide PSA onpolysubstance abuse, contributing to a campaign that reached 100K+ viewers across New Mexico.
Produced brochures, motion assets, and signage for health education campaigns, improving message clarity and audience recall.

Kapwa Capital, Design Lead
2023 - Present. Chicago, Illinois

Created the brand identity and guidelines while also setting up the design system.
Enforcing guidelines and producing everything from decks to promotional material.

SiriusXM, Design Director
2020 - 2023. Oakland, California.

Led a studio of 6+ designers, delivering 200+ custom ad campaigns annually while maintaining creative excellence and compliance across regulated industries.
Developed brand guidelines adopted across SiriusXM's advertising division, improving consistency and reducing revision cycles.
Cultivated a studio culture that balanced focused execution with bold creative risk-taking, elevating both team morale and output quality.
Partnered with external agencies on cross-platform campaigns, aligning brand strategy with high-impact visuals to drive measurable engagement.

Pandora Radio, Associate Creative Director
2008-2020. Oakland, California.

Promoted through: Sr. Visual Designer (2008) > Art Director (2014) > Associate Creative Director (2018)

Managed a cross-functional team through high-volume ad production, consistently meeting client deadlines and securing partner renewals.
Designed platform-native ad experiences that boosted listener interaction by up to 30%, evolving Pandora's approach to branded content.
Led client presentations and end-to-end project workflows from pitch to launch, winning multimillion-dollar campaigns with major entertainment and tech brands.
Mentored designers and interns, strengthening a more cohesive and growth-minded creative team.

Scout Comics, Creator
2021 - 2023. Fort Myers, Florida

Sole creator of a complete eight-issue comic series: conceptualized, wrote, illustrated, and lettered every issue, demonstrating mastery of long-form visual storytelling.

Finally Hip, Creative Director
2011 - 2016. Oakland/San Francisco, California.

Directed creative production for a clothing line, delivering cohesive, on-brand designs within budget constraints.
Expanded market reach through strategic vendor collaborations and trend-informed marketing.
Managed online presence and product launches, driving brand growth through innovative campaigns.

Emmis Communications, Senior Designer
2005 - 2008. Chicago, Illinois.

Managed and led a high-performing team at Emmis Interactive, delivering dynamic mini-sites and visually compelling advertising campaigns.
Integrated digital and print marketing strategies, driving audience engagement and achieving measurable results for major events like Hot97 Summer Jam and SXSW.
Collaborated with clients to provide strategic guidance and develop innovative solutions that exceeded project objectives.

CLIENTS