Bryan "Peabe" Odiamar

I am a creator that loves telling stories through various mediums & I'm currently living in
Santa Fe, New Mexico.

I have over two decades of experience working for brands, crafting digital and real-life experiences, and leading design teams.

I go by the nickname "Peabe" (PEE-BEE), which stuck from childhood because of my intense love for peanut butter—and my strong dislike of jelly.

As a kid, I was always creating—drawing, building with LEGO, and crafting worlds on reams of old computer paper. My lolo (grandfather), an incredible artist and my main caretaker, fueled this passion. I'd rush through my homework just to squeeze in drawing time with him. My teenage years saw my creativity evolve from comics to graffiti, which eventually led to designing party flyers and album art. Realizing I could make a living doing what I loved was a revelation, one that flew in the face of my family’s insistence that “there’s no money in art.”

Fast forward to today, and my career spans tech, advertising, and freelance work across fashion, music, entertainment, food, and art. I've embraced opportunities from product design to clothing production and event planning, collaborating with brands like Disney, Honda, Hulu, Frito-Lay, Marvel, Pandora, Run the Jewels, and more. I find joy in storytelling through any medium.

ORD > OAK > HNL > SAF

Each city I’ve lived in has broadened my perspective and deeply influenced my work. Born and raised in Chicago, I graduated from Columbia College in 2004, moved to Oakland in 2008, spent some time in Ewa Beach in 2020, and currently in Santa Fe with my partner, daughter, and our dog since 2021.

Things I love: aqua, pink, black, comic books, handwritten notes, LEGO, 90s hip hop, graffiti, travel, skateboarding, donuts, pizza, burritos, tattoos, leather work, boots, sneakers, vintage military wear, and Chicago sports.

Click the animation below.

WORK EXPERIENCE

Peabe LLC (Freelance)
[2000 - Present]

Presbyterian Healthcare Services

Senior Designer [2024 - Present]

Kapwa Capital
Design Lead [2023 - Present]

SiriusXM

Design Director [2020 - 2023]

Pandora Media

Associate Creative Director [2018 - 2020]

Art Director [2014 - 2018]

Sr. Designer [2010 - 2013]

Flash Designer [2008 - 2010]

Scout Comics

Creator of Thud: Double Vision [2021 - 2023]

Finally Hip
Creative Director / Co-Owner [2011 - 2016]

Emmis Interactive / Emmis Communications
Sr. Designer [2005 - 2008]

Peabe LLC, Owner
2000 - Present. Santa Fe, New Mexico

Led and executed art direction, branding, illustration, and design projects across industries, including music, entertainment, toys, restaurants, and fashion.
Consistently delivered innovative and high-quality design solutions, meeting client objectives and aligning with project-specific requirements.

Presbyterian Healthcare Services, Freelance Senior Designer
2024 - Present. Santa Fe, New Mexico

Developed character designs, backgrounds, and storyboards for a Public Service Announcement (PSA) project, ensuring engaging and impactful visual storytelling.
Executed diverse design projects, including creating brochures, digital displays, and other marketing materials, with a focus on delivering high-quality, audience-targeted visuals.

Kapwa Capital, Design Lead
2023 - Present. Chicago, Illinois

Created the brand identity and guidelines while also setting up the design system.
Enforcing guidelines and producing everything from decks to promotional material.

SiriusXM, Design Director
2020 - 2023. Oakland, California.

Directed and motivated a high-performing in-house creative team, fostering professional growth
while delivering innovative, compliant custom ad projects.
Built and maintained comprehensive brand guidelines to ensure consistency and elevate the quality of rich-media campaigns across all marketing assets.
Collaborated with external agencies to streamline project execution and enhance brand identity through impactful digital content and ad development.

Pandora Radio, Associate Creative Director
2008-2020. Oakland, California.

Art Director (2014 - 2018) / Sr. Visual Designer (2008 – 2014)
Directed a high-performing design team, ensuring seamless project delivery in collaboration with external agencies and consistently exceeding client expectations.
Developed innovative strategies for custom projects on Pandora’s platform, enhancing engagement and driving impactful platform improvements.
Led client pitches and presentations, while overseeing end-to-end workflows from ideation to final asset production.

Scout Comics, Creator
2021 - 2023. Fort Myers, Florida

Conceptualized, illustrated, wrote, and lettered the complete eight-issue comic series “Thud:
Double Vision,” demonstrating expertise in storytelling, illustration, and creative writing.

Finally Hip, Creative Director
2011 - 2016. Oakland/San Francisco, California.

Managed and led a high-performing team at Emmis Interactive, delivering dynamic mini-sites and visually compelling advertising campaigns.
Integrated digital and print marketing strategies, driving audience engagement and achieving measurable results for major events like Hot97 Summer Jam and SXSW.
Collaborated with clients to provide strategic guidance and develop innovative solutions that exceeded project objectives.

Directed creative production for a clothing line, delivering high-quality designs that balanced budget constraints and brand identity.
Strengthened vendor and client relationships, enhancing brand reputation and expanding market reach through strategic collaborations.
Managed online presence and product launches, driving brand growth with innovative
marketing and trend-aligned strategies.

Emmis Communications, Senior Designer
2005 - 2008. Chicago, Illinois.

CLIENTS