Pickleball4All approached me to create branding for a Chicago-based pickleball tournament, with one clear directive: make it feel unmistakably Chicago. I leaned into the city's iconic imagery — the Sears Tower, the Hancock Building, the Bean, and the Chicago River bridges all found their way into the work. You can trace the evolution from early rough drafts through to the final piece, watching the concept sharpen with each pass.
Chicagoland Pickleb4LL Classic
Client: LEGO
Art, Art Direction, Illustration, Production
Illustration, Creative Direction, Production
Chicagoland Pickleb4LL Classic
Client: LEGO
Art, Art Direction, Illustration, Production
Illustration, Creative Direction, Production
Pickleball4All approached me to create branding for a Chicago-based pickleball tournament, with one clear directive: make it feel unmistakably Chicago. I leaned into the city's iconic imagery — the Sears Tower, the Hancock Building, the Bean, and the Chicago River bridges all found their way into the work. You can trace the evolution from early rough drafts through to the final piece, watching the concept sharpen with each pass.
Pickleball4All approached me to create branding for a Chicago-based pickleball tournament, with one clear directive: make it feel unmistakably Chicago. I leaned into the city's iconic imagery — the Sears Tower, the Hancock Building, the Bean, and the Chicago River bridges all found their way into the work. You can trace the evolution from early rough drafts through to the final piece, watching the concept sharpen with each pass.
