Fall in the Woods

I got to work with a brand new strategy agency on their branding. It's exciting to be working with a new company from the ground up. The founder had some initial directions with wanting a visual of a fox while also subtly tying the logo to the fall/woods. You can see from our initial sketches how wide of a gamut we covered.

The founder and I went back on forth on whether to approach the logo with a minimalist or on-the-nose approach (as you can see from the early renders image). After doing some exploration into placement of the logo in different environments, color changes, and more sculpting; we followed the minimalist direction.  The logo we finally landed on has subtle nod to a fox with the "F" & "W" we used while also making the brand's main color an orange/red. It's very flexible to many enviroments and can be fun to change colors during different events/occassions.

We were both very happy with the results and I can't wait to see the growth of this agency.