Finally Hip was a clothing line where I was the creative director and co-owner. The objective was to design clothes that I, and my partner, would want to wear and in the process I learned so much about the production side of clothing.
I learned more of the details around screen printing to creating tech packs to better communication with domestic/overseas manufacturers. It was also a chance to do events like fashion and trade shows, while learning about the wholesale side of the business.
On top of all the things we learned on the clothing production side, we learned a lot about ecommerce and small business advertising. Everything from building and maintaining a Shopify store while trying to learn the best formula for Facebook/Instagram/Google ads.
It was an amazing learning experience.