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Intitiate Skateboarding
Client: Initiate Skateboarding
Illustration, Art Direction, Merch
Illustration
I’ve had the privilege of working with Damon at Initiate Skateboarding on a few projects, and each time, I get to unleash my creativity and have fun with illustrations. The process is simple: I send Damon a rough sketch, get his approval, and then dive into the final work. It’s been a dream to illustrate skateboards, and it’s even more exciting to see the designs come to life in full production runs.
The "Lucha" board was a personal project where I had the chance to channel my love for wrestling and bold colors into a design that felt energetic and playful.
For the "Crown Vic" deck, Damon wanted to create a racing-inspired design, but with a twist—a car with mismatched parts, built for pure speed. When he mentioned racing, I immediately imagined a burnout with smoke swirling to spell out “Initiate,” and that concept quickly became the focal point of the design.
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