Kapwa Capital

I had the opportunity to work with a new venture capital firm, Kapwa Capital, which focuses on investing in underserved founders. Since this was a ground-up project, it was both exciting and challenging to create an identity from scratch.

The firm wanted a look that reflected the professionalism of a VC while also incorporating the feel and essence of Filipino woven fabrics. After exploring a few options, we settled on a final logo design where the "K" took center stage, complemented by linework that evokes the texture and patterns of Filipino tapestries. The client was thrilled with the logo and how we successfully integrated movement and elements from the traditional fabric patterns.

For the color palette, we experimented with several options before landing on a rich combination of dark purple, wine, and gold as the primary colors, with black and white serving as supporting tones. The client provided fabric samples and online references for inspiration, and we were able to reinterpret these colors in a unique way for the brand, blending tradition with a modern twist.