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Sir Chicken is a fried chicken popup that started in Chicago during the pandemic. It was a pivot for a couple of restaurant owners, and they needed branding to bring their new venture to life. The client came to me with a rough idea, even including a sketch of a chicken, and I worked to refine and develop their concept into the final logo. The result was a design that captured the essence of their brand and set the tone for their fried chicken popup.
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