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Yay! Pin Show

Client: Bay Area pin makers
Ideation, Branding, Event Planning, Merch
Branding | Event Activation

At the time, it seemed like every major city had an enamel pin show except for the Bay Area (San Francisco/Oakland). I saw an opportunity to change that, as there are so many talented creators in SF and Oakland, and I wanted to create a space for the pin collecting and creating community to connect and showcase their craft.


I came up with the idea to call the event the "Yay!" Pin Show—a nod to the "Yay Area" nickname for the Bay Area while also expressing the excitement around the pin community. I handled everything, from branding and social media to event planning, and we were fortunate to have 1 rent us their space. It was an amazing event that helped build a strong local pin community.

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