Bridgemor Partners is a new organizational development firm that was in need of an identity.

Since this is a firm that comes in at the earlier stages to help companies scale up correctly to the next stage, and the word "bridge" is in the name, I immediately started envisioning bridges. I wanted to touch on how Bridgemor would be connecting the client's current stage to their future mature stage.

I had the initial idea of having the letters "B" and "M" resemble an actual bridge, and since the client liked that idea we went with it. After exploring a few rough ideas in pencil, I decided to focus on the three "early" versions show below. The client had an immediate reaction to one of the V1s and I proceeded to go from there.