As a leader in the audio industry, Studio Resonate aimed to redefine the "American voice" by diversifying their voice cast and encouraging others to do the same. The landing page was designed to be straightforward—featuring a logo, a clear message, and a simple submission form where individuals or agencies could pledge to diversify their voice actor rosters and contribute to a more inclusive audio landscape.

I was involved in the early stages of art direction, and the goal was to keep the design clean and direct. We wanted to avoid unnecessary distractions and focus on the message: get people on board with the cause and encourage immediate action to help diversify voice rosters and audio output.

Why is this important? A more diverse voice roster authentically represents the wide range of people in the world. How do we make an impact quickly and effectively? In a world where attention spans are short, the landing page needed to deliver a powerful message with concise copy, reinforce the logo and imagery, and prompt viewers to sign up without hesitation.