Client: Bay Area pin makers
Branding and In-Person Experience
Ideation, Branding, Event Planning
At the time, it seemed like every major city had an enamel pin show except for the Bay Area (San Francisco/Oakland). I wanted to change that because there are so many awesome creators in SF & Oakland and I wanted to help create a space for folks in the pin collecting/creating community to meet up and showcase their craft.
I thought it would be fun to call the show the "Yay!" Pin Show; a play on folks calling the "Bay Area" the "Yay Area" while also expressing how excited we are about pins. I handled everything from branding to socials, as well as event planning and we were lucky to have 1:AMSF rent us their space.