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Client: Bay Area pin makers

Branding | Event Activation


Ideation, Branding, Event Planning

At  the time, it seemed like every major city had an enamel pin show except  for the Bay Area (San Francisco/Oakland). I wanted to change that  because there are so many awesome creators in SF & Oakland and I  wanted to help create a space for folks in the pin collecting/creating  community to meet up and showcase their craft.

I  thought it would be fun to call the show the "Yay!" Pin Show; a play on  folks calling the "Bay Area" the "Yay Area" while also expressing how  excited we are about pins. I handled everything from branding to  socials, as well as event planning and we were lucky to have 1:AMSF rent us their space.

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